"At ULTRAVIOLETA, we champion a new approach to fashion—one that values quality over quantity, individuality over mass production, and sustainability over short-lived trends."

We are a boutique where craftsmanship, sustainability and individuality come together to redefine style in a contemporary world. We’re a movement, we’re a vibe. A rebellion against fast fashion and copy-paste style.

We collaborate closely with creators, championing small brands, emerging designers, and limited-edition collections that embody global influences with a local touch.

Created in Colombia, made for the world, our designs are brought to life from the hands of artists who put corazón into every stitch, seamlessly blending local ideas with contemporary flair. One-of-a-kind treasures, no mass production here.

We’re also about shedding light on the unseen. We make the invisible visible, showcasing the stories, hands, and processes behind every piece.

Our style reflects the pulse of the city: dynamic, versatile, and made for movement. Designed for travelers, explorers, and free-spirited individuals, our carefully curated collections blend jewelry, streetwear, beachwear, casual, and activewear with a commitment to comfort and craftsmanship.

Our pieces are all about feeling good in what you wear and who you are—confidence, comfort, and freedom in every piece. We’re all about excellence, from the design table to your doorstep. Every detail matters—because your experience with us should be just as exceptional as the pieces you wear.

Ultravioleta is a community, a place where art, culture, and music unites us. Where you connect, inspire, and find your people.

We believe in:

Sustainability over trends, because good fashion lasts longer than seasons.
Sustainability, because good fashion doesn’t cost the planet.
Quality over quantity, because true luxury lies in mindful curation.
Quality over quantity, because the best things take time.
Individuality over mass production, empowering you to express who you are.
Individuality over mass production, because your style should be as unique as you are.

#BeUltra